Coleman Project Overview

About the Coleman Project

Coleman Real Estate helps clients buy and sell properties with confidence. However, operating in a highly competitive housing market presented significant challenges. Their primary goals were to build digital trust, educate their audience, and generate high-quality leads for their agents.

The Challenge

Low Organic Visibility: Their professional website failed to rank for local search terms. This resulted in poor organic traffic.

No Content Strategy: Without engaging and informative content, potential clients lacked the resources needed to build trust with the brand.

High Cost Per Lead (CPL): Previous ad campaigns were too broad. They drained the marketing budget without delivering ready-to-buy leads.

Inconsistent Lead Flow: The agency relied heavily on word-of-mouth and lacked a predictable online system for new inquiries.

Solutions

Targeted Content Marketing: We created neighborhood guides, market analyses, and home-buying tips. This boosted local SEO rankings and positioned the brand as an industry expert.

Hyper-Targeted PPC: We launched Google and Meta Ads focused on specific locations and high-intent keywords. This allowed us to directly reach active property buyers and sellers.

Lead Magnet Integration: We designed valuable resources, such as a "Home Seller’s Guide." Promoting these through ads helped capture leads much earlier in their decision-making journey.

Smart Retargeting: We set up remarketing campaigns to re-engage past website visitors. This kept the agency top-of-mind while lowering overall acquisition costs.

Results

+120% increase in organic website traffic via targeted SEO content.

2.5x more qualified leads generated within the first 3 months.

-35% drop in Cost Per Lead (CPL) through highly precise ad targeting.

High ROI achieved by shifting the entire ad spend strictly to high-intent local audiences.