Project Overview

About Project

Bavnews.am is a news and media portal founded by Incrity. This platform, which is different from client projects, serves as one of our companies, demonstrating leading positions in the media sector, having high visits in the Armenian news field. It covers breaking news, social and analytical articles.

Challenges

Zero-Base Launch: Entering a highly saturated and competitive news market from scratch with zero initial domain authority or audience.

Technical Performance: News sites require lightning-fast load speeds and perfect mobile optimization to handle high traffic spikes and meet Core Web Vitals standards.

Content Distribution: The need to distribute news instantly across multiple channels to capture real-time traffic before competitors.

Sustainable Monetization: Establishing a revenue model (Google AdSense & direct ads) that generates profit without ruining the user experience.

The Solutions

High-Performance Website: We engineered a custom, lightweight website structure focused on speed. We implemented advanced caching protocols to ensure instant load times even during traffic surges.

Technical SEO: We secured approval for Google News and optimized the site’s schema markup, ensuring articles appear in "Top Stories" and Discover feeds instantly after publication.

Automated Social Distribution: We developed a workflow to push breaking news immediately to Facebook, Telegram, and other social channels, maximizing the "freshness" factor of the content.

UX-Focused Monetization: We strategically integrated ad placements to maximize revenue (RPM) while maintaining a clean, readable interface for the user, ensuring high retention rates.

The Results

From 0 to 1M+ Monthly Views: Successfully scaled the platform to become a recognized source of information with massive organic traffic.

Top-Tier SEO Rankings: The site consistently ranks in the top positions for high-volume news keywords and trending topics.

Profitable Asset: transformed the project into a fully self-sustaining, profitable business unit through optimized programmatic advertising.

Massive Social Reach: Built a loyal community across social media platforms with high daily engagement rates.