Project Overview

About Project

"Metroshin" construction company is one of the leading and most experienced firms in Armenia's construction sector, executing large-scale residential, commercial, and industrial projects. With a rich history and a strong reputation in the market, the company needed a highly professional digital presence that accurately reflected its scale and expertise.

Our mission was to develop the website's content from scratch and secure the company's leading positions in Google search results through a comprehensive SEO strategy.

Challenges & Problems

Lack of Content and Structure: The website lacked professionally structured texts that would accurately present the company's services, history, and its massive project portfolio.

nvisibility in Search Engines: The website was not being indexed or ranked for key search queries in the construction sector, resulting in the loss of a significant organic flow of potential buyers.

Unclear Messaging for B2B and B2C Audiences: It was necessary to create content that would inspire trust among both corporate partners and individual real estate buyers.

Solutions

Copywriting and Content Strategy: We developed and wrote the entire website content, including service descriptions, the "About Us" section, and the portfolio, while maintaining a highly professional website structure.

SEO Audit and Optimization: We conducted an in-depth analysis of the market and competitors, identified target keywords, and seamlessly integrated them into the website texts, Meta Titles, and Descriptions.

Technical and On-Page SEO: We configured the logic of internal linking, established the correct heading hierarchy (H1, H2, H3 tags), and ensured flawless crawling and indexing of the pages by search engine bots.

Results

Successful launch of complete, professional, and SEO-friendly website content.

A sharp increase in website visibility and rankings in Google search results for the industry's primary target keywords.

Steady and continuous growth in organic search traffic.