About Project
Aleta Beauty & Spa is a premium wellness center providing luxury beauty treatments and relaxation therapies. Operating in a highly saturated local market, their primary objective was to increase appointment bookings for high-margin services, attract new local clients, and maximize the return on their advertising investment.
Challenges
Inconsistent Bookings: The spa struggled with empty appointment slots, particularly during weekdays, leading to lost revenue potential.
Intense Local Competition: With numerous beauty salons and spas in the area, standing out to potential clients searching for services was difficult without a strong paid strategy.
Inefficient Ad Spend: Previous attempts at "boosting" posts resulted in likes and engagement but failed to convert into actual paid appointments.
Low Client Retention: There was no effective mechanism to retarget visitors who viewed the website or price list but didn't book a service.
The Solutions
High-Intent Google Search Campaigns: We launched Google Ads targeting specific, high-intent keywords such as "best massage near me," "laser hair removal," and "facial treatments." This ensured we captured clients exactly when they were looking to book.
Visual-First Meta Ads (Instagram & Facebook): We utilized high-quality visuals and video content to showcase the spa's relaxing atmosphere and results. These ads targeted local interests and behaviors related to wellness and beauty.
Geo-Fencing & Local Targeting: To eliminate wasted budget, we implemented strict location targeting, showing ads only to users living or working within a specific radius of the spa.
Retargeting Strategy: We set up retargeting campaigns to reach users who had visited the booking page but dropped off, offering them a limited-time incentive (e.g., "10% off your first visit") to complete their reservation.
The Results
+85% increase in online appointment bookings within the first 2 months.
40% reduction in Cost Per Acquisition (CPA) compared to previous marketing efforts.
Fully Booked Weekends and significantly improved weekday occupancy rates.
4x ROAS (Return on Ad Spend) achieved through precise targeting and offer optimization.
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