Project Overview

About Project

Coleman Real Estate is a dynamic agency dedicated to helping clients buy and sell properties with confidence. Operating in a highly competitive housing market, their primary goal was to build a trusted digital reputation, educate their audience through valuable content, and generate high-quality leads for their agents.

Challenges

Low Organic Visibility: Despite having a professional website, the brand struggled to rank for key local search terms, resulting in low organic traffic.

Lack of Engaging Content: The absence of a consistent content strategy meant potential clients weren't being nurtured or educated, leading to missed opportunities for trust-building.

High Cost Per Lead (CPL): Previous advertising attempts were broad and untargeted, draining the budget without delivering qualified leads ready to buy or sell.

Inconsistent Lead Flow: The agency relied heavily on referrals and lacked a predictable system for generating new inquiries online.

The Solutions

Strategic Content Marketing: We developed a comprehensive content calendar featuring neighborhood guides, market analysis articles, and home-buying tips. This positioned Coleman Real Estate as a local industry expert and improved SEO rankings.

Hyper-Targeted PPC Campaigns: We launched precision-targeted campaigns on Google Ads and Meta Ads (Facebook/Instagram), focusing on high-intent keywords and specific geographic locations to attract active buyers and sellers.

Lead Magnet Integration: To capture interest, we created downloadable resources (e.g., "Home Seller’s Guide") promoted through ads, capturing leads earlier in the decision-making process.

Budget Optimization & Retargeting: We implemented remarketing campaigns to re-engage website visitors, ensuring the brand stayed top-of-mind while lowering the overall cost per acquisition.

The Results

+120% increase in organic website traffic through blog and SEO content.

2.5x increase in qualified leads within the first 3 months.

35% reduction in Cost Per Lead (CPL) due to better targeting.

High ROI achieved by focusing ad spend on high-intent local audiences.