Project Overview

About Project

Aventra Construction is a reputable construction and renovation firm known for delivering high-quality residential and commercial projects. In an industry where trust and visual proof are paramount, they needed a digital strategy to showcase their expertise, build credibility, and generate a consistent stream of qualified project inquiries.

Challenges

Low Lead Quality: While the company received inquiries, many were for minor repairs rather than the high-value renovation projects they specialized in.

Limited Digital Portfolio: Their social media presence was stagnant and failed to effectively showcase the transformation process and finished quality of their work, making it hard to convert passive viewers.

Long Sales Cycle: Potential clients often took months to decide, and without a strategy to stay top-of-mind, Aventra was losing leads to competitors.

Invisible in Search: Despite high demand for construction services, the brand was not appearing for key local searches like "home renovation" or "commercial builders."

The Solutions

Visual Storytelling Strategy (SMM): We revitalized their social media channels (Instagram & Facebook) by focusing on "Before & After" content, video walkthroughs of finished projects, and "Behind the Scenes" Reels. This provided visual proof of quality and built trust with potential clients.

High-Ticket PPC Campaigns: We launched Google Ads campaigns targeting specific, high-value keywords (e.g., "turnkey apartment renovation," "office construction"). Negative keywords were used aggressively to filter out low-budget inquiries.

Lead Generation Forms: To reduce friction, we utilized Meta Lead Forms and optimized landing pages, offering a free consultation or estimate to capture user data quickly.

Retargeting for Trust: Since construction decisions take time, we implemented retargeting ads showing testimonials and completed project portfolios to users who had previously engaged with the brand but hadn't contacted us yet.

The Results

3x increase in qualified project inquiries (leads with a confirmed budget).

+200% growth in social media engagement and follower base due to high-quality video content.

25% decrease in Cost Per Lead (CPL) by filtering out irrelevant traffic.

Significant revenue growth from closed contracts attributed directly to Google and Facebook ad campaigns.